Beauty Trick: Prime & Proper / by Ashley Gray

Ever wonder why your eyeshadow doesn’t last all day no matter how expensive it was? Well the easiest way to fix this issue is with a handy little product called EYESHADOW PRIMER! The best times to use eyeshadow primer is when you know you won’t have time throughout the day to touch up your makeup and keep it looking freshly done. Primer intensifies the color, makes it crease-free, and helps it last up to 6 hrs longer than it normally would. A few brands I suggest you try include: Urban Decay Eyeshadow Primer Potion (its amazing!), Too Faced Anti Crease Shadow Insurance, Bare Escentuals Water Proof Primetime (awesome for the summer, & can be worn with or without eyeshadow on top) or MAC Cosmetics Paint Pots.

How to use:

Before applying anything to the eye area make sure it is free of any makeup or dirt. This gives the primer a chance to set into your eyelid and makes for the easiest application of the eyeshadow.

Similar to how you would apply concealer to your lids, instead you’ll use the primer. Apply a pea sized amount to the lid, and allow to almost completely dry. Most will be either transparent, or will have a beige looking color to it once its dry unless its a pigmented primer. Then use an eyeshadow brush to apply it on top of the primer && wallah thats it. Don’t forget to BLEND BLEND BLEND! :)

P.S. before you buy any of these products, get with a consultant at your favorite makeup store or counter and try the primers out on your hand. You’ll be glad that you did!